Medical

Medical is a subcategory of the “Real Life” theme, which is about the belief that the banal is a portal to the sublime. Medical products are interesting because their utility is understandably held above their form. This leads to accidental beauty, where something has occurred as if its form was never fully considered.

There are also industry products sold B2B to care homes and medical institutions. These products appear on websites with a confused consumer language, creating unintentionally weird and sometimes naive images that try to borrow consumer ideals but don’t quite know who or what they are marketing to.